Hyundai is somewhat new to the luxury vehicle line-up, at least in comparison with long-standing luxury rivals like Audi and Mercedes-Benz. However, Auto Pacific, a leading American automotive research and consulting firm, recently named the new Hyundai Equus its winner for the 2013 Ideal Vehicle Award (IVA) in the Luxury Car category. In order to earn this title, the Equus overpowered fierce competition that included the Lexus LS, Lexus GS, Cadillac XTS, Audi A6 and the Mercedes-Benz E-Class.
AutoPacific’s 2013 Ideal Vehicle Awards (IVA) are based on how closely a vehicle matches driver expectations. 52,000 surveys are completed by the American owners of new cars and light trucks in the first six months of 2013. In these surveys, owners rate their new car or truck on how close it came to meeting their “ideal” in a variety of different categories which include everything from exterior appearance and interior space to infotainment technology and more. The vehicles that customers said they would change the least across the 15 key vehicle attributes were considered the most “ideal.”
Hyundai Equus Review
Hyundai has certainly done a remarkable job in fine-tuning the new Equus to meet consumer needs and compete for a share of the luxury segment. The base model of the 2014 Equus is equipped with rear-wheel drive and a 5.0L V8 engine that produces 429 horsepower. Unlike much of its competition, the Hyundai Equus includes the latest in safety innovation with standard technology like Lane Departure Warning System (LDWS) with Blind Spot Detection (BSD).
Although the Hyundai name may be new to the luxury game, the Equus has certainly asserted its position as a power player. With more standard features and innovative technology, it is no wonder the Hyundai Equus is a favorite among drivers and a winner of the Ideal Vehicle Award for 2013 in the Luxury Car segment.